AABC Case Studies
Professionalism at Small businesses – suiting up to success

The Delhi based client, Wonder MoldPlast is into manufacturing of Plastic Formwork, a type of shuttering panels which is very new and niche in the Indian market. The market is presently dominated by traditional plywood, aluminum & steel formwork materials in this segment.

The situation:

The challenge that was put before our consulting team was to give the organization a professional setup. The organization is in its nascent stage and lacked systems and processes. Moreover, the sales structure was not in place nor were the activities planned. The employees in the organization have been working in traditional, old-fashioned way without any proper HR policies or organizational structure. Additionally, sales is largely dependent on a fixed clientele and their inbound orders.

AABC solution:

In order to resolve the challenge, our consultants reviewed the situation and started implementing essential policies and processes in place. They explained the importance of compliance in any organization to the client and convinced him to adopt the necessary statutory employee benefits and policies. They also helped in the formulation of budget plans to accommodate the same. Thereby, a standard HRM system was set up with ESIC and PF benefits. The consultants also shaped and implemented the organization structure with defined roles and responsibilities for every employee. The office infrastructure was also given a facelift and renovations were done to give employees a better work environment.

To address the sales challenge, the entire sales infrastructure was revamped and the consultants helped the company to implement Dealer Distributor model in order to facilitate the acquisition of direct clients. Lastly, the AABC consultants assisted the client in the recruitment of a competent sales manpower team. At present, the client along with his newly recruited sales team is going full throttle with the sales activities and is focused on increasing business turnover this financial year.

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