Why Digital Presence is MUST for an SME Business?

In today’s digital age, it is critical to have an online presence for any business including an SME. If your business isn’t online, you are going to lose out on exciting growth opportunities. Despite the growing eminence of digital media, it is surprising to see that most of SME business owners don’t feel a need to have a digital presence for their businesses. If you want your SME business to sustain, let alone grow and prosper, you need to be present where your customers are – on major digital channels including Linkedin, Facebook, Twitter, Google Plus and YouTube.

And if you continue to follow these age-old business practices, you won’t get from where you are to where you aspire to be. In a nutshell, if you don’t embrace digital media as an integral part of your Marcom strategy now, your business faces an imminent challenge of getting stuck in a rut.

As an SME business owner, you need to adopt an inclusive approach towards digital to be future ready. It is estimated that there are over 450 million internet users in India; an SME business can no longer ignore having a presence on digital media. Google’s research suggests that only 32% of 51 million SMEs have a digital presence of any sorts. Therefore, when your business is not present on a digital platform, your customers may switch to your competitors’ products and services with a strong digital presence.

Gone are the days of the Yellow Pages when people used to search for a business in a business directory. Today, we live in an era of fast information consumption. And digital is the buzzword. It has become a business imperative for you to acknowledge the fact that most people use Google to search for a business from their mobile phones. This means if you don’t have a dedicated website, Linkedin, Twitter, Google Plus and Facebook page, you will lose out on the opportunity to connect with your potential customers.

India is already witnessing a digital boom. Most businesses, irrespective of their scale have an established digital presence. It gives them better visibility and builds a favorable image in the minds of your potential customers. But as an SME business owner, are you ready to ride this digital boom and take your business to greater heights? How are you going to do it? Have no fear; A&A Business Consulting is happy to digitalize your business.

Our Marcom Consultant will start from the ground up. He will prepare a digital roadmap for your business. Our Marcom team comprising digital and social media experts will ensure a strong digital presence for your business on social media platforms including Facebook, Twitter, Linkedin, Google Plus and YouTube with time-bound, targeted and result-oriented social media campaigns. Ultimately, it will help your business go digital, build credibility, pull potential customers to your business and take it to the next level.

To harness the digital platform’s unlimited potential for driving your business profitability; explore our bouquet of all-encompassing digital and social media services.

Reach out to our MarCom consultant today: info@aaconsulting.co.in .

Visit us at:  https://www.aaconsulting.co.in/index.php/pages/contact_us

 

Leave a Comment

Your email address will not be published. Required fields are marked *